| Re-engineer Your Practice?Starting Today |
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Care teams free doctors to make the best use of timeNot all care requires an office visitEd Enos of the Latham Medical Group points out, "Patients don't always want to come to the office. Sometimes they just want advice from one of our triage nurses." A woman with a urinary tract infection, he adds, can drop off a urine specimen and, depending on the test result, might receive a prescription for an antibiotic without seeing a physician. This option, he notes, "is very convenient for working women." Now that the triage nurses in Greg Long's practice spend less time on routine visit scheduling, "they're able to do more active management of diabetics over the phone," he says. "They're instructing patients on diet and exercise, getting them scheduled for their eye exams, and so on." Long believes this kind of activity limits return visits. "We've always assumed that people have to get their care in face-to-face visits. But a big part of IDCOP is getting people to do more care management over the phone or the Internet. That's going to decrease the need for visits." A growing number of physicians, both inside and outside IDCOP, are communicating with patients by e-mail. A few doctors are even using e-mail to handle their patients' simpler health problems. For AAFP President Bruce Bagley, this approach is "a bit of a stretch." On the other hand, he points out, "We're doing a lot more telephone medicine now than we did five or six years ago. That doesn't necessarily mean we're diagnosing and treating over the phone, but we're giving out health advice that people used to come to the office for." The toughest obstacle: Cultural changeUltimately, the biggest challenge to re-engineering is not technological, but behavioral. Physicians aren't used to thinking of themselves as part of a team; and, even if they see the need for change, Bagley points out, "they're fearful it's going to interfere with their patient focus."
"The question is, should we gear up to provide customer service at all hours of the day, or should we inform patients that we're here after hours for acute care only? Some of our docs believe we should be providing all services at all times, and others tend to resist that." Latham's solution: Put on extra nurses to take routine calls in the evening, and ask physicians to respond to insistent callers only. The doctors have complied, and Enos believes this has raised patient satisfaction. Physicians are also reluctant to take responsibility for problems they create with their staff, contends Gordon Moore of Strong Health. "In the typical doctor's office, the staff views the customer as the doctor, not the patient," he says. "If an employee angers the doctor, she's in trouble. And that's wrong. So you get into a re-engineering workshop and you try to figure out why so many patients are complaining that they're not getting test results on time. It's because Dr. So-and-So sits on his hands, not getting the forms back in time to patients. The secretaries know this. They're the ones getting the heat. But the patients won't say boo to the doctor; he walks on water. That puts the secretaries in the middle, and it's a miserable position. "So when we're getting ready to switch to same-day scheduling, we tell the doctors, 'You've got to take responsibility and be available to sign the forms.' When you do that, you take away a lot of pressure and make it easier for the secretaries to do their jobs." Knee-deep in the redesign process at PeaceHealth, Frank Littell finds that "stress is up, but satisfaction is up. We hope the stress level will come down." Before that happens, though, the group will have to do a better job of planning for contingencies. Some of the pressure would be relieved if PeaceHealth hired more midlevels, he says. But just as important, he emphasizes, the physicians need to start planning their vacations cooperatively. "Traditionally, doctors just sign out. That doesn't work in a group doing open access. They have to be more cooperative. We're still dealing with some of the realities of culture and history." Written by Ken Terry. Re-engineer your practice--starting today. Medical Economics, www.memag.com |
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